Going Cruelty Free Shouldn’t Be Hard

January 3rd 2018, I posted thoughts on Instagram about going cruelty free with my makeup (next mission: skincare), starting with baby steps. But couple days later, I ditched all my non-cruelty free makeup, placed them in a box and set them aside.

A box of roughly over $1.500 worth of makeup.

No power or second thoughts can stop a determined person, apparently.

Here I’m not going to write about what is cruelty free, what is vegan, or lists of cruelty free brands. You can find them easily in the world wide web. I’m just going to share my stories and address some things that might make going cruelty free as a beauty junkie seems hard, while it should not.


The Background Story

I was considering to buy the new NARS Natural Radiant foundation, but having second thoughts because their other foundation, despite having a great texture, always separated on me big time. This lady on YouTube land then told me:

Annetta Darandri They test on animals if youre looking for longwear cruelty free try Becca’s ultimate luminous creme. That one is really underrated and they just tweaked their formula so, it actually performs better.

I had trouble with Nars (not the sheer glow I havent tried that one) because it was extremely watery. The water would separate from the pigment and I believe that’s why people complained about separation and breaking. “

It’s one of those things you can’t really explain, but ever since that day the line “cruelty free” stuck with me. I couldn’t stop starring at my vanity. Checking on animal accounts on IG that I follow religiously, just to feel bad. Seriously, it was a similar sensation that I experienced when I was thinking about wearing hijab, almost three years ago.

The way I see it, it’s not like you’re pro cruelty, if you’re not practicing cruelty free with your makeup. I dare to bet that most people don’t even think about animals get harmed when they’re going to Sephora or drugstores.

I finally did, and it makes me feel good.

My Concerns

Ditching that $1.500 worth of makeup was not even a big deal for me. Not wearing any mascara and eyeliner for a couple days were bearable. Hours of reading and educating myself about going cruelty free made me realize that going cruelty free could be complicated and confusing. Strangers could fight because of it, really.

Let me break it down to you the big issues (from my POV) along with what I do about them.

  • Cruelty Free Brands with “Cruel” Parent Companies.

Still going to purchase them. Not buying them, in my opinion, is not the right way to support the movement. So yeah, I buy NYX, Urban Decay and BECCA, to mention a few.

“But it’s wrong! The money will go to the parent companies, so you’re still funding them!”

Baby, what can I do against the big players in beauty? Just gonna hope the demand of cruelty free products is rising each day, then maybe we can change the industry for good one day. I’m not going to hijack myself from a good intention.

  • “Cruelty Free Brands” That Export to China

I read a post in some online discussion from a vegan lady, that made me silent and re-thinking my cruelty free decision, only for a minute though. Sorry I cannot quote her perfectly, but her statement pretty much says:

“I love this A foundation. The brand doesn’t test on animals, so their finished products are cruelty free. Logically, the bottle of A foundations in mainland China are not cruelty free, but the one in my hand is. And I’m vegan, but I buy my veggies and tofu from stores that also sell dead animals. Do you get what I’m trying to say?”

So, by now I’m pretty sure most of you already know, beauty products that are sold in China are required by law to be tested on animals first. I’m not gonna support those brands, because they pay for that animal test. They’re allocating budget for that process.

This investigation article on brands selling in China by Teen Vogue can explain it better.



Some of my recent looks. No probs, except I haven’t bought a new foundation and the ones I have are drugstores that still can’t perform as well as my old Estee Lauders.
  • Cruelty Free vs Vegan

I still eat meat, so yeah. I think just because a brand makes natural bristle brushes with goat or squirrel fur, it doesn’t mean their method is guaranteed cruel.

And you know what, it makes me adoring my religion even more. When you buy things that are halaal (especially ones with the official stamp by the government), the goods are qualified both cruelty free and vegan. So for my fellow Indonesians, if you’re confused by the practice, just buy our amazing local products. Almost all of them are halaal and it will save you some times, energy and cost.

  • But You’re a Freaking Beauty Editor

Ah, let’s use some metaphor for this.

Some big Muslim footballers play all around Europe. They would avoid any contact with alcohol when their team celebrate trophies and titles with champagne popping. But are they still doing their job as a dedicated striker or defender? Yes. Does it make them less of a footballer? No.

I know, it’s like putting another filter since I was already anti some controversial brands like Jeffree Star, Jouer, and Lime Crime (issue with the owners). Not to mention some brand and their marketing strategy that I don’t respect , plus, my sensitive skin. It’s supposed to be hard and stressful for me. But it’s not, not at all. It’s possible and I’m not backing up.

Let me hear your thoughts. And hopefully it won’t be long until my next post 😊

Love, Annetta.

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